Automotive Websites

CDK Global

Overview

As a designer at CDK Global my primary role was creating websites for our customers in the automotive industry. We worked in a very fast paced environment using an in-house CMS to assist in delivering high quality experiences. Our design goals were driven by our automotive dealer contact’s priorities as well as engagement data provided to us through the company’s research tools. Customer service is something we also needed to consider as it was often a consumer-facing role.

Solutions

Displayed are a few examples of my work as well as one of my design mockups for an automotive dealership website which I created and animated in Adobe Photoshop. This type of website allows consumers to view the inventory of an entire auto group, but also navigate down to specifically branded dealerships as needed.